Clarity Intelligence
Most owners find out what a buyer really thinks when it is far too late to do anything about it.
What would a buyer see in your business today?
Clarity is independent operational, commercial and people due diligence for owner-managed businesses. Find what a buyer will find — while you still have time to fix it.
Five minutes · Confidential · No payment, no account
Four pillars
- Finance & PerformanceStrong78
- CommercialWatch52
- OperationsWatch45
- PeopleStrong71
Exit-ready score
62/ 100
Nearly There
Solid foundations, but there are value-leaks a buyer will price against. Here’s what to fix first.
Illustrative example
Which side of the deal are you on?
Selling or stepping back?
See what a buyer is likely to find before they do — while there is still time to do something about it.
Check my businessBuying a business?
Find the risks before they become your risks. Independent operational, commercial and people diligence beneath the numbers.
Buyer due diligenceWhere Clarity fits
Your advisers test their own remit. Clarity adds the rest.
Your accountant
Tests the numbers.
Clarity adds a view of how the business actually runs, and whether it would hold up another five years without you.
Your solicitor
Tests the contracts.
Clarity adds a view of which customer relationships rest on a written agreement and which do not.
Your corporate-finance adviser
Runs the process and finds the buyer.
Clarity adds an early, honest view of whether the business is ready to meet one yet.
The operational, commercial and people reality of the business is what a buyer discounts hardest — and it is the one thing nobody in the room is being paid to tell you about. That is our job.
What we assess
Four pillars. Every time, in the same order.
1. Finance & Performance
Financial controls, management information, KPIs, reporting, cash discipline and profit visibility — whether a buyer's accountant can rely on your numbers.
2. Commercial
Customers, concentration, contracts, pipeline, revenue quality, retention and pricing — where revenue really comes from, and how repeatable it is.
3. Operations
Processes, systems, capacity, quality, plant and machinery, CAPEX, supply chain and owner dependency — whether the business runs, or you do.
4. People
Leadership, management structure, employment and TUPE exposure, key-person dependency, retention and succession — who stays after completion.
What you get
An honest read, before you are in the room
Not a valuation.
Anyone who values your business off twelve tick-box answers is selling you something. This tells you where value is leaking and what a buyer will discount — which is the part you can actually act on.
Not a brochure request.
You get a real analysis across all four pillars — scores, your strongest area, your primary concern and what a buyer would look at. We ask for your name, business and email to release it, and we say so before you start.
Written by operators, reviewed by specialists.
Four people who have run and turned around real businesses write the commentary you see. Where a paid review is involved, the specialist responsible for that pillar checks it before you do. The words are what we would actually say to you across the table.
How it works
Three steps. Four minutes.
Step 1
Answer
Fifteen straight questions about the business — the four areas a buyer's diligence team looks at first. No jargon, no documents needed.
About four minutes
Step 2
Unlock your analysis
Your name, business and email — then the full result. An overall score, a readiness band, a score on each of the four pillars, your strongest area and your primary area of concern.
Free · no payment · no account
Step 3
Decide what's next
Act on it yourself, go deeper with the £49 Exit-Readiness Review, or have an introductory conversation with the specialist who owns your weakest pillar. All three are fine.
Your call
How it reads
Three businesses. Three answers. No hedging.
Strong indication
Based on answers like these: management accounts their accountant could rely on, revenue spread across a wide base and largely contracted, an operation that runs for a month without the owner in it, and a management team that would stay. That combination is worth protecting and evidencing.
Generally prepared
Based on answers like these: the numbers hold up and the operation is in decent order. What may slow a transaction down is the unevenness elsewhere — too much still routes through the owner, and a large share of revenue rests on a handful of relationships that were never put in writing.
Early-stage readiness
Based on answers like these: processes live in a few people's heads, reporting happens once a year when the accountant asks, and the business stops when the owner does. Those three together are worth addressing early, while there is still time.
Where to start
Start free. Go as deep as you need.
Free
Exit-Ready Scorecard
Fifteen questions. An honest read on how sale-ready you are, with a red, amber or green on each of the four pillars.
Get my score£49 · no VAT charged
Exit-Readiness Review
A deeper assessment, a personalised report, and a 30-minute review with the specialist for your primary area of concern.
See what you getFrom £4,000 + VAT
Human due diligence
We come to site. Seller-side readiness and valuation work, or buyer-side forensic diligence on a target you are serious about.
See packagesNot thinking about selling? The Business Health Review applies the same four-pillar assessment to how the business is running today — performance, resilience and how much of it depends on you. £49, no VAT charged, designed to be repeated annually.
Every exit starts with knowing where you stand.
Four minutes, and an honest answer about what a buyer would see.
Free · No account needed · Instant result